Our mission is to drive innovation, optimize efficiencies, and enable seamless logistics to support the growth of e-commerce businesses and traders across Africa.

Mission

To deliver integrated, efficient, and reliable supply chain solutions that empower e-commerce businesses to thrive in Africa;

To be a strategic partner for global e-commerce giants by tailoring logistics
solutions that align with their business objectives and regional needs; and

To create long-term value for our stakeholders through sustainable growth,
innovation, and operational excellence.

Vision

To become Africa’s leading e-commerce supply chain management provider, setting new standards for operational
excellence, scalability, and innovation across the continent.

GenesisAFRICA is a premier e-commerce supply chain management (SCM) company

Headquartered in Johannesburg, South Africa. Formed through a strategic partnership between Istogen Investment Holdings and GenesisME, the company is set to revolutionize the African e-commerce logistics landscape. GenesisAFRICA’s initial focus is on delivering SCM services to Amazon Africa, targeting the Southern African market as a launchpad for its broader continental expansion.

Leveraging GenesisME’s decade-long expertise in the Middle East and Istogen’s deep market knowledge and investment acumen, GenesisAFRICA is uniquely positioned to provide world-class supply chain solutions tailored to the fast-evolving African e-commerce ecosystem.

Did you know?

Supply Chain Management

(SCM) systems significantly reduce operational costs—sometimes by as much as 20% to 50% when effectively implemented.

Technologies

The integration of advanced technologies like Artificial Intelligence (AI), Internet of Things (IoT), and blockchain in modern SCM systems allows for real-time data analysis, leading to smarter decision-making and more responsive operations.

E-commerce Benefits

E-commerce allows businesses to reach customers worldwide, breaking geographical barriers. This global market access can dramatically increase potential sales.

E-commerce Facts

E-commerce provides 24/7 shopping, allowing customers to browse and purchase products at their convenience, without the constraints of traditional store hours.